Greedy Flip Flop on Wheels

2 August 2022

Let's talk about the kind of galaxy-brain logic that buys a domain for $10,000 in 2018, parks it like yesterday's trash, then decides it's worth *$75 million* because... reasons? This isn't bold entrepreneurship; it's what happens when someone confuses "Lambo" as universal shorthand for a raging Italian supercar with "Lambo" as their personal brand for vague lifestyle nonsense. Everyone else on Earth hears it and thinks yellow doors scissoring open, but sure, go ahead and list it for three-quarters of a hundred million like you're selling the moon. And the cherry on top? Retroactively claiming it's your lifelong nickname, complete with daddy anecdotes, only for the court to clock that Richard Blair didn't start calling himself 'Lambo' until *after* snagging lambo.com. Talk about manufacturing identity faster than a Huracán assembly line.

The plan? Sit on lambo.com with a for-sale page, crank the price from $1.1 million to $12 million to the full $75 million moonshot, all while doing zilch to develop it. No site, no content, no legitimate business – just pure, unadulterated hope that Lamborghini would panic-buy to avoid the horror of someone else owning a five-letter nickname that's been theirs in the public eye forever. But wait, there's more: this genius swears the escalating prices were meant to *discourage* buyers because the domain had become "part of his identity." Yet he entertained offers, responded to inquiries, and never took it off the market. The district court wasn't buying it, calling the asks "ludicrous" and "indirectly extortionate" – a polite way of saying "you're full of it."

In the final act of self-ownage, the respondent even emailed the Center offering to hand over the domain after the complaint landed – like that was going to erase the stench of premeditated bad faith. But the real masterstroke of dimwittery? Losing the UDRP (with a dissenting opinion that couldn't save him), then suing Lamborghini in Arizona federal court for a declaratory judgment, dragging it through summary judgment loss in 2024, and appealing to the Ninth Circuit... only to get affirmed in 2025 and hand over the domain for *zero* dollars after burning cash on lawyers for years. That's not fighting the good fight; that's turning a mediocre investment into a legendary self-own, complete with a NamePros forum rant vowing to "defeat and humiliate" the carmaker with "countermeasures" and accusing them of "THEFT of my asset, nomenclature, and taxonomy."

Moral of the story: When the whole world calls something 'Lambo' because of one iconic brand, maybe don't bet the farm on convincing a panel or court otherwise – especially by inventing a post-hoc childhood story about dad dubbing you 'Lambo' with zero pre-purchase proof. The bull charged, you got flattened, and now the domain's back where it belongs. At least the car company got a free upgrade – your portfolio, not so much. If intelligence were horsepower, this guy would still be stuck in neutral, revving an empty garage.