OVENLY's Half-Baked UDRP Grab: When a Bakery Tries to Snatch a Generic Domain

12 January 2026

Ah, Good Ground Hospitality, LLC – you purveyors of Ovenly baked goods, with your trademark dating back to 2009 and a snazzy oven.ly domain. How ambitious to think you could waltz into a UDRP and claim ovenly.com as your exclusive turf! But on January 12, 2026, a three-member panel at ADRForum served you a piping hot denial, reminding everyone that "ovenly" isn't some sacred brand invention – it's a mashup of "oven" and "ly" words that's as common as day-old bread.

You accused the respondent, a domain investor who snagged the name for $709 in a 2024 auction, of bad faith squatting, pointing to old PPC ads and for-sale pages from previous owners. But the panel wasn't buying it: no evidence the current owner targeted your mark, especially since "ovenly" pops up in unrelated bakeries everywhere (shoutout to Ovenly Delights and Ovenly Sweet Bakery). Your claim of a "well-known" mark? Unsubstantiated fluff – no sales figures, no media buzz, just hot air. And that lowball $100 counteroffer after they politely suggested $709 to cover costs? Classic overreach from a complainant who apparently thinks UDRP is a bargain bin.

The respondent fought back with a solid defense: legitimate investment in brandable generics, no knowledge of your brand, and even a nod to their win in another UDRP (redfield.com). You leaned on a prior UDRP loss for the domain, but that was a default judgment – hardly a smoking gun. The panel saw through the smoke: no bad faith, legitimate interests intact. Maybe next time, focus on baking cookies instead of cooking up weak claims.